Hoffman x Boston
April 8, 2025
9 am - 4:30 pm ET
OpenView
303 Congress St – 6th Floor
Boston, MA 02210
Register Your Group
About the Event
Sales Training for Closers - by Closers.
Join Hoffman for a jam-packed day of actionable and deal-centric sales training for Boston-based sales leaders and their teams.
In the morning session, Closers will launch into Q2 armed with the must-know sales tactics to successfully prospect and build a healthy pipeline.
The afternoon session is tailor-made just for sales leaders, and will cover how to build a winning sales culture, inspire and motivate your reps, accurately forecast pipeline, and deliver effective coaching to your team.
The Schedule
Start the Deal™: Why You? Why You Now?®
Designed for Closers
From outbound to inbound and gatekeepers to early objections, our award-winning Why You? Why You Now?® technique teaches you how to prospect with precision. Cut through the noise and get the response rates your prospecting efforts deserve.
In our Start the Deal™ sales prospecting practice area, your team will learn how to:
- Prospect to the C-suite
- Avoid the spam filter and gatekeepers
- Go higher and wider in accounts to multithread opportunities
- Inspire urgency through your outreach strategy and cadence
- Handle early objections from buyers
- Manage and reply to inbound leads, and more.
Tuesday, April 8, 2025
9:00 AM to 12:00 PM
Lunch Break
Enjoy a delicious lunch while you network with fellow Closers.
Tuesday, April 8, 2025
12:00 PM to 1:00 PM
Lead the Deal™: Sales manager training for the pursuit of excellence.
Designed for Sales Leaders
For veteran and first-time managers alike, there’s no doubt that leadership is challenging. But when guided by the right strategies and tactics, you can avoid many common pitfalls – and build the momentum necessary to propel your career and your sales team forward.
In our Lead the Deal™ sales manager training, you’ll learn how to:
- Inspire a passion for selling
- Build and promote a winning sales culture
- Identify and motivate your reps
- Develop and accurately measure performance and revenue targets
- Forecast pipeline with our Scorecard® approach
- Deliver effective coaching and feedback
Tuesday, April 8, 2025
1:00 PM to 4:30 PM
About Hoffman
At Hoffman, we’ve spent more than 20 years coaching Closers with actionable, deal-centric methodologies that improve their ability to own their deals from start to close. Our award-winning sales training has been leveraged by Fortune 500 companies and the world’s top business schools, including Wharton, MIT Sloan School of Management, and Harvard Business School.
Whether you’re new to the field, a seasoned industry expert, an individual contributor, or managing a global team, our approachable methodology can help you close with confidence.
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Your Trainers
Jeff Hoffman, CEO & Founder - Hoffman®
As the creator of the award-winning “Why You? Why You Now?”®, “Social Paradigm”®, and the Basho Strategies sales training program, Jeff has delivered sold-out presentations to tens of thousands of sales professionals across the world.
He has addressed hundreds of audiences within the Fortune 500 companies and the world’s top business school programs, including Wharton, MIT Sloan School of Management, and Harvard Business School.
Jeff leverages his 25+ years of sales experience at companies like Google and Akamai Technologies into an internationally recognized award-winning sales training approach that promotes immediate results among even the most seasoned sales teams.
CeCe Aparo, President & COO - Hoffman®
CeCe has dedicated her career to building, optimizing, and training top sales organizations across the United States. Starting her career in sales and marketing, CeCe quickly identified the benchmarks for success in a winning sales program. CeCe spent five years in venture capital where she was responsible for working with portfolio companies on their sales and go-to-market strategy.
CeCe is President and COO at Hoffman, working with corporate clients around the world to master our sales techniques and increase pipeline and revenue. With a deep understanding of the sales process and a passion for the art and science of sales, CeCe delivers award-winning sales training that is tactical, engaging, and meaningful.